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Remarketing

What is Remarketing and why should I use it?

Remarketing is a feature of internet based advertising available to Digi Craft clients. Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Display Network. Remarketing is a tool that can drive ROI for all types of online advertising campaigns.

Remarketing your display ads through a period of 30 days is also important when your customer is performing cost comparison research. Our technology allows us to effectively monetize your advertising efforts.

Search advertisers can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Display Network.

When you combine your keyword campaigns with remarketing, you might see higher conversions for your campaigns overall. For example, if you have keywords that you don't use because you haven't seen conversions in the past, you can use these keywords to drive traffic to your site, and then remarket to the user to drive the conversion.

TWhether you're looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign.

Example of how it works: Let's say you are an online retailer who sells mattresses. You can show mattress ads to those people who visited your website, and you could even cross-sell, up-sell, and promote other relevant products: pillows, bed sheets or adjustable bases, for example.

Here's how it works: We add a piece of programming code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for "mattress" on all of the pages where you sell mattresses will let you later show relevant mattress ads to everyone who visits those pages on your site.